I have always been fond of Erdem, I especially love their choice of colour being quite muted and soft with injection of vibrant yet sophisticated tones. In particular, this Autumn/Winter 2014-15 by them really caught my eye. Perhaps it is because I could see these trends and prints being translated into high street wear. The small scale prints and lace is really intricate and delicate forming a feminine design which is something I would like to portray in my design work this semester. Cant wait!
Having a glance at WGSN trend forecasting for the Spring/Summer 2014 womenswear market, I particularly liked the upcoming geometric prints influenced by handcrafted, Indian-inspired woodblock techniques. The trend focuses on simple repeat block patterns in two-toned colours, the aim is to create a traditional style printing and translate it in an organic, geometric route for womenswear print. This trend has been implemented into the catwalk collections by Chloe and Valentino for their SS14. I personally really like the simplicity but the effectiveness the style beings, with variations of scale and alignment on the body.