PREMIERE VISION, PARIS FEB 2014

I have just come back from four days in Paris, which was organised as a course trip by the university of Leeds. One of our days was spent at Premiere Vision: an international fabric trade show for buyers internationally to visit to buy fabrics for their collections. This visit was for Spring/Summer 2015 collections and designers from all over the world exhibited their work. Premiere Vision began 40 years ago in France and it expanded on a European basis and then onto a global scale.  It is now an international marketplace where designers are selected and chosen on a really good quality basis. We received a talk from the England/Ireland representative who gave us an overview of the show and ideas of what to look at. The main advice was to look at the trends that were apparent at the show, this was specifically through touch tables in which, visitors could feel the fabric qualities.

The complex is extremely big and if spent looking at each section thoroughly, it would take several days to get through it. The halls were divided into categories for example, Indigo was print design in which print designs were displayed for buyers to buy. It was really interested to see how the stands were set up for business people to make appointments to negotiate buying deals. This area had swatches and designs mounted onto card, which were sold as seen, therefore you are buying the copyright to the work. Expofil consisted for fibres, filaments, yarns, which were not in production but merely ideas. From my general insight into the exhibition I observed that presenting wool as a raw material was a strong selling point for exhibitors. There was a strong emphasis into showing that sustainable fabrics were at the forefront of the company, even through displaying cotton plants or a plastic sheep! During the talk the phrase: ‘Fashion starts with fabric’ was a key line. It was said by Paul Smith in which he expressed the importance of fabric decisions. My favourite section was Tops and Shirts section, there were printed designs separated through theme, for example: blurry, ethnic accents, aquatic motion, leeming flowers, curious figuratives etc. which I could strong relations to the design process which are apparent in the module brief. In relation to my own practice the exhibition was an extremely eye-opening insight into the industry, gaining a strong understanding for the market I wish to design for and how buyers go about selecting designs and fabrics for their next season’s collections. 

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