Coast Press Day

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I loved the display for Coast’s press day for their Autumn/Winter 2014 collection, the beautiful presentation stayed true to the brand’s ethos and image. I personally liked the setting surrounded by flowers and old-fashion motorcycles. As always, the display was glamorous, feminine and ideal for their target market. I feel after their season show, this press day has given the collection a strong introduction for the season and I look forward to seeing it in store, especially the monochrome!

Photos from Coast’s instagram account.

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My fashion print

This is my textile print design from my design module at uni. The inspiration came from oriental, East Asian influences as well as combining current tropical trends. The market level I designed for was high end high street, therefore my target customer profile would be women aged 20-30, with higher disposable income.

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