After looking into Brand Rankings in one of my second year modules at university, I am always keen to see rankings of fashion brands – It is Brand Finance turn to release its annual ranking of the most valuable brands in the world. Among the most powerful companies, the Global 500 2015 includes Amazon (7th place), Facebook (30), Nike (31) and Ikea (51). Chinese online sales giant Alibaba, meanwhile, has also joined the ranking, going directly to 107.
In relation to fashion and luxury brands, the top brands are H&M (71), Zara (142), Hermès (181), Adidas (185), Gucci (188), Cartier (193) and Uniqlo (207). Also included are Louis Vuitton (217) Rolex (251), Michal Kors (253), Marks & Spencer (274), Chanel (278) Prada (297) Polo Ralph Lauren (301), Burberry (306), and Victoria’s Secret (245).
From these findings I like to keep up to date with the brands to see what they are doing to get themselves to their position in the rankings, especially high street companies like Zara and H&M!