University of Leeds Textiles Degree Show 2016

Yesterday was the opening evening for the School of Design at the University of Leeds degree exhibition. Below are a few examples of work from my course, including mine which is the 8th photo. The design brief for our final year project was entirely self-led. The project entailed gaining visual research of your choice, producing drawings to lead the design development. The project is heavily influenced by industry artists and designers, in my case Matthew Williamson, Katherina Grosse, Zara prints, Roberto Cavilli and WGSN forecasted trend reports. The project was split into two collections, I designed one collection for  womenswear clothing and one for accessories, including hand bags and footwear.
On reflection on my final project, I feel pleased with the design outcomes, which encompass the targeted trends, designer research and market level anticipated. From a marketing perspective, the designs have been explored in numerous ways to ensure breadth across the outcomes. Breadth has allowed my end use products to appeal to a wider target audience and reflect the widespread wants and needs of customers. As a designer, I have a natural tendency to shy away from bold and vibrant colours, using a softer colour palette that feel more within my comfort zone. After analysing how bright colours work successfully in industry, I implemented this visual understanding into my design outcomes.
Using subject matters which are recurring and common in a highly saturated marketplace, such as florals, I feel I achieved my aim of creating an original interpretation of this visual research. A unique interpretation was achieved by integrating a botanical theme with complementary themes such as abstract qualities and bird feather textures.
If I had the opportunity to continue the project further, I would have perhaps turned quite a vibrant yet elegant collection into perhaps something more graphic. This would introduce a different level of creativity and individuality that would challenge my abilities as a designer.

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ASOS launches fashion tech start-up programme with Wayra UK

As one of ASOS’s goals is to offer the best digital experience to its customers, I found an article which spoke about ASOS’s collaboration with Wayra UK. The plan is for asos to look for innovative start-ups with technology to improve the asos experience.

Photo: Asos

From the article:
The main aim for the programme is to find smart technologies to accelerate the pace of innovation within the fashion technology space, making the customer experience easier, more enjoyable, and more personalised.

Asos is seeking to work with mature start-ups with a proven track record of developing technologies, products and services that complement the ASOS experience. As Asos has 80,000 products, 3,500 new items added every week and an average of 3.2 million visits daily, it wants to find meaningful solutions that allow customers to find the perfect item among its offer.

A select number of start-ups will receive direct investment, with access to dedicated acceleration services and office space within Wayra UK’s academy in Central London for a period of 8 months.

“Asos has always been known as a digital leader and this partnership will help us continue to serve the needs of our customers as they evolve. There are specific areas where we would like to accelerate innovation, but we are also excited to hear what ideas come back from the start-ups themselves. The potential here, for Asos, our customers and the companies we end up working with, is huge and Wayra UK is the perfect partner to work with on this search,” said Cliff Cohen, Asos CIO.

“Innovative start-ups like RotaGeek, which enabled O2 to reinvest £2.5M in customer experience with its smart scheduling system and Qudini, which is now the preferred queue management system for Telefónica across 21 countries, are great proof-points as to how we can help Asos disrupt the fashion retail space and internationalise the propositions our start-ups are developing,” said Bridget Lea, Retail Director, Telefónica UK.

Teaming up with tech start-ups is becoming increasingly ubiquitous among UK fashion brands – Topshop just announced the five finalists for its collaboration with Decoded Fashion, which also looks for start-ups that can enhance the shopping experience for its customers.

Article from: http://uk.fashionmag.com/news/Asos-launches-fashion-tech-start-up-programme-with-Wayra-UK,688935.html#utm_source=newsletter&utm_medium=email