University of Leeds Textiles Degree Show 2016

Yesterday was the opening evening for the School of Design at the University of Leeds degree exhibition. Below are a few examples of work from my course, including mine which is the 8th photo. The design brief for our final year project was entirely self-led. The project entailed gaining visual research of your choice, producing drawings to lead the design development. The project is heavily influenced by industry artists and designers, in my case Matthew Williamson, Katherina Grosse, Zara prints, Roberto Cavilli and WGSN forecasted trend reports. The project was split into two collections, I designed one collection for  womenswear clothing and one for accessories, including hand bags and footwear.
On reflection on my final project, I feel pleased with the design outcomes, which encompass the targeted trends, designer research and market level anticipated. From a marketing perspective, the designs have been explored in numerous ways to ensure breadth across the outcomes. Breadth has allowed my end use products to appeal to a wider target audience and reflect the widespread wants and needs of customers. As a designer, I have a natural tendency to shy away from bold and vibrant colours, using a softer colour palette that feel more within my comfort zone. After analysing how bright colours work successfully in industry, I implemented this visual understanding into my design outcomes.
Using subject matters which are recurring and common in a highly saturated marketplace, such as florals, I feel I achieved my aim of creating an original interpretation of this visual research. A unique interpretation was achieved by integrating a botanical theme with complementary themes such as abstract qualities and bird feather textures.
If I had the opportunity to continue the project further, I would have perhaps turned quite a vibrant yet elegant collection into perhaps something more graphic. This would introduce a different level of creativity and individuality that would challenge my abilities as a designer.

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