Love Elie Saab’s Pre Fall 2017 collection – it combines the 80’s with the Victoriana trend. Love the exaggerated silhouettes, lace, emerald green velvet!
Photos and below info from Vogue.com: Elie Saab didn’t used to be a designer who paid attention to trends, but for Pre-Fall he landed on two of the biggest ones going. The first look in the slideshow—with its Madonna-in-her-early-years accessories and its leg–of–mutton sleeves—encapsulates the collection’s full-tilt exuberance. Saab also embraced hearts. They turned up as studding outlining the lace insets on cocktail dresses and as lace insets themselves on other numbers. On brass belt buckles, too. This was the designer at his most maximal, a direction he likewise embraced on his Spring runway in Paris, only then it was with 1970s vibes. Here, even the tracksuits came in silk velvet with tulle and lace striping. Another pair of track pants was cut entirely from lace.
What of the bread-and-butter special-occasion dresses he built his business on? They were similarly extravagantly detailed: a narrow belted column in allover turquoise beaded lace with those exaggerated Victorian shoulders, a tulle T-shirt gown sequined in a garden-trellis motif and accented with more sequined flowers. Amidst the lavishings of embroideries, a V-neck gown with vertical stripes rendered in what looked like a dip-dyed technique had a quieter, softer appeal. It was an outlier in a collection that was otherwise devoted to glam.
Whilst conducting market research for my design module a uni, I looked on Karen Millen’s website to see insight into their S/S16 collection inspiration. Looking at this has been really influential for my design brief. Karen Millen’s prints were inspired by artists such as Rothko, Katharina Grosse and Bridget Riley. Some prints were really abstract, with painterly qualities or tropical botanicals. As I have been exploring similar themes in my work, it is really interesting seeing similar designs being designed for a similar target market I am designing for. I am looking forward to seeing these products in store!
View KM’s website: http://www.karenmillen.com/trend-prints/content/fcp-content
Really loved the V&S collection by Oasis this summer for their SS15 collection. Using more or less one print and adapting it commercially into different product types – this was really infuential when thinking about my final collection. Having visited Westfield, Stratford store it was really interesting to see parts of the range and how it had been VMed. I think Oasis really considered their target customer and suited the brand perfectly.
William Kilburn, 1745-1818
Before turning his hand to textiles, William Kilburn
was a botanical illustrator famous for recreating
naturalistic flowers and plants.”
Link to website: http://www.oasis-stores.com/
I always like to hear of ways retailers move with the times and innovate their brands, its especially more interesting when companies return to their roots to sustain sales. Mulberry has returned to lower price points in order to boost sales, which I proving promising at the start of this financial year.
Mulberry on Rue Saint-Honoré in Paris
The company is renowned for its classically styled leather bag, however the lacked the ability to move further upmarket by selling products over £1000. This failed to appeal to their customer base, therefore they lowered their exit price point – “I think the figures show the strategy we have been adopting is working, regaining our core UK customers,” Chairman Godfrey Davis said. He stated 66 percent of SS 2015 bags were now priced under 1,000 pounds versus 45 percent in 2014. It seems the CEO has chosen to emulate this strategy to Mulberry’s shoes and RTW collections.
Article can be found here: http://uk.fashionmag.com/news/Mulberry-s-return-to-its-roots-helps-sales-after-profit-plunge,539610.html#utm_source=newsletter&utm_medium=email