Whilst conducting market research for my design module a uni, I looked on Karen Millen’s website to see insight into their S/S16 collection inspiration. Looking at this has been really influential for my design brief. Karen Millen’s prints were inspired by artists such as Rothko, Katharina Grosse and Bridget Riley. Some prints were really abstract, with painterly qualities or tropical botanicals. As I have been exploring similar themes in my work, it is really interesting seeing similar designs being designed for a similar target market I am designing for. I am looking forward to seeing these products in store!
I was interested to hear about the expansion of Alexander McQueen, which is one of Kering small clothing brands. This is due to the expansion of its store network and its big focus on leather goods, neither of which are surprising to me. Despite a difficult economic position for luxury brands, Alexander McQueen is looking to double its number of stores. This is great to see a renowned company to increase its profitability and still evolve itself.
Article can be found: http://uk.fashionmag.com/news/Alexander-McQueen-to-double-in-size-under-Kering,542665.html#utm_source=newsletter&utm_medium=email