Exciting news for ASOS 

ASOS have announced a new app enabling customers to search for clothing using photos from magazines or social media. The app is designed to show similar clothing styles to the ones depicted in the images, with 10% of its customers currently having access to the service. Other retailers offer similar services, including John Lewis and the shopping centre operator Hammerson which both use FindSimilar, an app developed by the tech company Cortexica that was spun out of Imperial College London in 2009.
Looking forward to see how well it takes off 

Article from: 



Burberry to move 300 roles to Leeds! 

This makes me so happy! 

See article below: 
Burberry new

Burberry to move 300 roles to Leeds


Burberry will transfer around 300 roles to a new office in Leeds in October in a bid to streamline costs and “strengthen its ties with Yorkshire”.


LFW FEB 2017

Loved Burberrys collection at London fashion week! All about asymmetrics, unusual silhouettes and interesting detailing 

Loved the below from Fashion Network 

Ten key London Fashion Week trends for fall/winter 2017-2018

London Fashion Week wrapped up Tuesday, February 21, showcasing some of the key trends for the fall/winter 2017-2018 season. As well as those already seen in New York, such as the long coats and loose-cut pants, London filled the season with frills, flowers — in touches or head-to-toe looks — and bright, sometimes fluorescent colors.

Cheerful color
Although less present in New York, color was everywhere in London, where the majority of designers chose to bring cheerful shades to their collections, whether in small touches (Versus, Simone Rocha), head-to-toe looks or multicolored creations (Molly Goddard, Matty Bovan, Fyodor Golan).

Oversized pants

After being spotted in New York, the trend for loose-cut, fluid pants — often seen in extra-long lengths — was also very much on the agenda in London. Labels like Eudon Choi, PPQ and TOGA featured baggy, oversized styles in their collections.

Frills were an unmissable trend on the London runway, seen in a host of shows. On tops, dresses or tunics, they added volume to some silhouettes and brought a punky, rock ‘n’ roll vibe to others. Molly Goddard proved something of a specialist.

Long coats
Although less warm and enveloping that the New York creations, long and relatively loose coats were also popular among ready-to-wear designers in the British capital. DAKS, Eudon Choi, Huishan Zhang and Pringle of Scotland all featured coats of the kind, often finished in tartan, or monochrome or graphic prints.

There was an almost springlike feel to the fall/winter shows in London, where designers used a host of floral motifs, often in head-to-toe looks, featuring small flowers, natural landscapes or more vintage-style floral prints. DAKS set them on powder pink, Simone Rocha and JOSEPH showed all-over florals, and flowers bloomed abundantly at Preen by Thornton Bregazzi — they really were everywhere.

Maxi dresses
With mostly lightweight, floaty designs, dresses come in maxi lengths for the fall/winter 2017 season, cut with varying looseness from designer to designer. Mulberry notably presented a layered dress, bringing movement to the gown, while Fyodor Golan had a patchwork-style maxi dress and Molly Goddard showed a voluminous frilled creation.

Watch out for capes next season, showcased by certain London designers, including Hussein Chalayan, whose collection was inspired by Greek culture. Burberry caused a stir with a multitude of reinterpreted and updated models in a variety of materials.

Baggy sweaters
Women will have all they need to face the cold in style next season, as labels have got all bases covered. Like in New York, the big, baggy knitted sweater was everywhere in London, seen both in block color designs and in prints. Burberry, Margaret Howell and TOGA all had this kind of snug winter sweater in their shows.

The winter crop top
Crop tops aren’t just a summer style, it seems. Plenty of London labels turned the crop top into a winter essential, including Versus, which had a range of options made from warm materials and in bright colors.

Sparkle and shine
Although a little less prevalent than on New York runways, shimmer and sparkle were still on the agenda for eveningwear in London. Mary Katrantzou presented a sumptuous gown with sheer effects and shimmering embroidery, while Temperley London showed sparkly dresses in a range of shades and TOGA had fun with gold-colored sequins.

Interesting news in the industry! 

I feel like I haven’t posted in a while but some cool things have been going on that I’ve been keeping an eye on! My top two things are Missguided opening a store at Westfield and this years Design Award winner for H&M 

Not that the visual merchandising is necessarily my style, I think they’ve done a great job! It’ll be interesting to see how they do moving from an online only retailer to a brick and mortar store! I can’t wait to visit

A Central Saint Martins student won the H&M Design award this year and I loved the style of his designs – looking forward to seeing the collection when it hits stores 

ASOS crowned most reputable fashion retailer

My favourite article I’ve read recently!

Available from: http://www.retailappointment.co.uk/news/rep-trak-name-asos-most-reputable-fashion-retailer?utm_source=NBE&utm_medium=email&utm_campaign=NewsbyEmail

Online fashion retailer ASOS has been crowned most reputable fashion retailer according to a list provided by UK Rep Trak.

The top three on the list also included Laura Ashley and Debenhams, with M&S in fourth place and Next in fifth place.

The Rep Trak works on a company’s ability to deliver on stakeholder expectations in seven key areas, which are products and services, innovation, workplace, governance, citizenship, leadership and performance.
Then the companies are scored from 0-100 based on overall reputation and divided as Excellent (80 and over), Strong (70-79), Average (60-69), Weak (40-59) or Poor (below 40).

Executive partner Kasper UIf Nielsen, at Reputation Institute, said: “It is intriguing that an online-only retailer has achieved a stronger reputation than the old high-street favourites. This not only reflects the shift in shopping habits of the UK general public, but it also underlines the point that you can build a high degree of trust, respect, and admiration without the face to face experience. With only one retailer breaking through the ‘excellent’ barrier, many within the sector need to do more to cement and build upon their reputations.”

The report comes less than 24 hours since Labour candidate Owen Smith called for a parliamentary inquiry into ASOS regarding their working conditions at the Barnsley warehouse.

John Hoerner


During uni we had guest lecturer, John Hoerner, give a talk about his book and the retail industry, which I found really insightful and inspiring. He gave all listeners a copy of his book ‘How to Sell: Recipes for Retail which now uni is over, I would like to read.

Hoerner has been a main boss at many fashion retail brands including Harvey Nichols, Burtons, Tesco, Topshop to name a few. His talk was really intriguing as he discussed customers, employers, employees and head office staff, he even made comparisons between them to his dogs, horses and flying!

Interesting points Hoerner made included the fact that customer loyalty doesn’t exist, he believes it’s a myth. What exists is customer familiarity and satisfaction, the only thing customers would be loyal to would be family and friends products. I also like how Hoerner said that store visits should be unbusiness-like, you should forget everything you know on a store visit – be in a rush, act like youve never been there before, then you are a customer!

At the end there were questions and answers, I asked his opinion on why he believes Zara do so well as a business. Hoerner answered saying it was partly down to their analysis,  as well as owning their factories and retail stores, causing lead times and critical path to run smoothly and in line with business needs.

Horner spent five years writing the book, which he said for every four pages it took one year to learn.