I’ve always been interested in Iris Van Herpen’s work, mainly since my time at Central Saint Martins. I looked at their most recent collect and picked a few styles that I really liked. Their work often has connotations of natural forms, with this collection suggesting honeycomb forms and insect forms. Even though I have more of an interest with high street, commercial fashion, I enjoy looking at couture fashion to compare and seek inspiration.
Yesterday was the opening evening for the School of Design at the University of Leeds degree exhibition. Below are a few examples of work from my course, including mine which is the 8th photo. The design brief for our final year project was entirely self-led. The project entailed gaining visual research of your choice, producing drawings to lead the design development. The project is heavily influenced by industry artists and designers, in my case Matthew Williamson, Katherina Grosse, Zara prints, Roberto Cavilli and WGSN forecasted trend reports. The project was split into two collections, I designed one collection for womenswear clothing and one for accessories, including hand bags and footwear.
On reflection on my final project, I feel pleased with the design outcomes, which encompass the targeted trends, designer research and market level anticipated. From a marketing perspective, the designs have been explored in numerous ways to ensure breadth across the outcomes. Breadth has allowed my end use products to appeal to a wider target audience and reflect the widespread wants and needs of customers. As a designer, I have a natural tendency to shy away from bold and vibrant colours, using a softer colour palette that feel more within my comfort zone. After analysing how bright colours work successfully in industry, I implemented this visual understanding into my design outcomes.
Using subject matters which are recurring and common in a highly saturated marketplace, such as florals, I feel I achieved my aim of creating an original interpretation of this visual research. A unique interpretation was achieved by integrating a botanical theme with complementary themes such as abstract qualities and bird feather textures.
If I had the opportunity to continue the project further, I would have perhaps turned quite a vibrant yet elegant collection into perhaps something more graphic. This would introduce a different level of creativity and individuality that would challenge my abilities as a designer.
As one of ASOS’s goals is to offer the best digital experience to its customers, I found an article which spoke about ASOS’s collaboration with Wayra UK. The plan is for asos to look for innovative start-ups with technology to improve the asos experience.
From the article:
The main aim for the programme is to find smart technologies to accelerate the pace of innovation within the fashion technology space, making the customer experience easier, more enjoyable, and more personalised.
Asos is seeking to work with mature start-ups with a proven track record of developing technologies, products and services that complement the ASOS experience. As Asos has 80,000 products, 3,500 new items added every week and an average of 3.2 million visits daily, it wants to find meaningful solutions that allow customers to find the perfect item among its offer.
A select number of start-ups will receive direct investment, with access to dedicated acceleration services and office space within Wayra UK’s academy in Central London for a period of 8 months.
“Asos has always been known as a digital leader and this partnership will help us continue to serve the needs of our customers as they evolve. There are specific areas where we would like to accelerate innovation, but we are also excited to hear what ideas come back from the start-ups themselves. The potential here, for Asos, our customers and the companies we end up working with, is huge and Wayra UK is the perfect partner to work with on this search,” said Cliff Cohen, Asos CIO.
“Innovative start-ups like RotaGeek, which enabled O2 to reinvest £2.5M in customer experience with its smart scheduling system and Qudini, which is now the preferred queue management system for Telefónica across 21 countries, are great proof-points as to how we can help Asos disrupt the fashion retail space and internationalise the propositions our start-ups are developing,” said Bridget Lea, Retail Director, Telefónica UK.
Teaming up with tech start-ups is becoming increasingly ubiquitous among UK fashion brands – Topshop just announced the five finalists for its collaboration with Decoded Fashion, which also looks for start-ups that can enhance the shopping experience for its customers.
I always enjoy looking at the outfits the day after the Met Gala Ball, and have collated severl of my favourite images/outfits from the evening below. I wasn’t a fan of Beyonce’s shrip pink, rubbery dress or Solange’s yellow, pleated outfit. However, I strangely liked Zayn and Gigi in his metal arms. It was great to see Kate Upton in Topshop, while a fair few were also in H&M.
I look forward to seeing how Boohoo continue to strive in the e-tail world and compete against their ever increasing competitors.
Absolutely love Mathew Williamson’s latest collection, which has been a great influence or my final uni design module work. The collection uses both literal and figurative motifs for the tropical/exotic botanical garment designs. There is a huge array of visual information in the collection, with a variety of colours, scales, repeat types.
Unlike Williamson’s previous collections, this Amazonia collection offers a mix and match feel. In this collection, contrasting print designs have been teamed together, taking intricate tropical detail and combining it with a complementary colour palette. Diverse colours offers an energetic vibe, yet the sophisticated motifs create a feminine touch. As a whole collection, there is clear evidence of varied colours, small and large scale, compositions and substrates used. These elements offer uniqueness and individuality in each design, but brings them together holistically.
See the collection here: https://www.matthewwilliamson.com/collections/19022/amazonia/
I read an article from Drapers about how Inditex produce over 1 billion garments a year! The article speaks about Radio Frequency Identification to find out every garments whereabouts. Read the article here: http://uk.fashionmag.com/news/Inditex-controls-the-whereabouts-of-more-than-1-billion-garments,669269.html#utm_source=newsletter&utm_medium=email
I am always fascinated to hear about Zara’s actions and plans, being such as innovative brand, they never cease to amaze me with their innovations.