ASOS have announced a new app enabling customers to search for clothing using photos from magazines or social media. The app is designed to show similar clothing styles to the ones depicted in the images, with 10% of its customers currently having access to the service. Other retailers offer similar services, including John Lewis and the shopping centre operator Hammerson which both use FindSimilar, an app developed by the tech company Cortexica that was spun out of Imperial College London in 2009.
Looking forward to see how well it takes off
Online fashion retailer ASOS has been crowned most reputable fashion retailer according to a list provided by UK Rep Trak.
The top three on the list also included Laura Ashley and Debenhams, with M&S in fourth place and Next in fifth place.
The Rep Trak works on a company’s ability to deliver on stakeholder expectations in seven key areas, which are products and services, innovation, workplace, governance, citizenship, leadership and performance.
Then the companies are scored from 0-100 based on overall reputation and divided as Excellent (80 and over), Strong (70-79), Average (60-69), Weak (40-59) or Poor (below 40).
Executive partner Kasper UIf Nielsen, at Reputation Institute, said: “It is intriguing that an online-only retailer has achieved a stronger reputation than the old high-street favourites. This not only reflects the shift in shopping habits of the UK general public, but it also underlines the point that you can build a high degree of trust, respect, and admiration without the face to face experience. With only one retailer breaking through the ‘excellent’ barrier, many within the sector need to do more to cement and build upon their reputations.”
The report comes less than 24 hours since Labour candidate Owen Smith called for a parliamentary inquiry into ASOS regarding their working conditions at the Barnsley warehouse.
As one of ASOS’s goals is to offer the best digital experience to its customers, I found an article which spoke about ASOS’s collaboration with Wayra UK. The plan is for asos to look for innovative start-ups with technology to improve the asos experience.
From the article:
The main aim for the programme is to find smart technologies to accelerate the pace of innovation within the fashion technology space, making the customer experience easier, more enjoyable, and more personalised.
Asos is seeking to work with mature start-ups with a proven track record of developing technologies, products and services that complement the ASOS experience. As Asos has 80,000 products, 3,500 new items added every week and an average of 3.2 million visits daily, it wants to find meaningful solutions that allow customers to find the perfect item among its offer.
A select number of start-ups will receive direct investment, with access to dedicated acceleration services and office space within Wayra UK’s academy in Central London for a period of 8 months.
“Asos has always been known as a digital leader and this partnership will help us continue to serve the needs of our customers as they evolve. There are specific areas where we would like to accelerate innovation, but we are also excited to hear what ideas come back from the start-ups themselves. The potential here, for Asos, our customers and the companies we end up working with, is huge and Wayra UK is the perfect partner to work with on this search,” said Cliff Cohen, Asos CIO.
“Innovative start-ups like RotaGeek, which enabled O2 to reinvest £2.5M in customer experience with its smart scheduling system and Qudini, which is now the preferred queue management system for Telefónica across 21 countries, are great proof-points as to how we can help Asos disrupt the fashion retail space and internationalise the propositions our start-ups are developing,” said Bridget Lea, Retail Director, Telefónica UK.
Teaming up with tech start-ups is becoming increasingly ubiquitous among UK fashion brands – Topshop just announced the five finalists for its collaboration with Decoded Fashion, which also looks for start-ups that can enhance the shopping experience for its customers.