Two stories have recently caught my eye and that’s Fendi celebrating their 90th birthday with a catwalk runway literally on the Trevi Fountain in Rome and Matthew Williamsons collaboration with USA Pro, to produce an activewear range with Williamson’s iconic prints. The Trevi Fountain has been newly restored with the financial help of the Roman fashion house. The show looked incredible, I can’t stop looking at the photos and watching the videos.
Info from Fashionista:
‘The collection, entitled “Legends and Fairy Tales,” was presented overtop of the fountain, with models walking on a clear platform that gave the illusion that they were walking on water. As the label’s second-ever “Haute Fourrure” show, each look was accented with fur — from appliqués and subtle trims to full-on shawls, dresses and intarsia coats. With motifs that included florals and fairy tale-like art scenes, the pieces were only made more magical thanks to the models’ doll-like curly hair — some tied with fur ribbons — and dewy skin. Former Fendi face Kendall Jenner opened the show, while Paris Couture Week’s breakout star Bella Hadid closed in a majestic fur cape.’
Photos from Harper’s Bazaar UK Twitter account:
Next, USA Pro launches a high-end activewear collection with British Designer Matthew Williamson, who I have always been a huge fan of. As activewear is such a huge trend at the moment, with many celebrities wearing the trend as casual wear, I loved seeing a premium take. Many brands are offering competitive price points such as Boo Hoo, Missguided, New Look and H&M.
Info from USA Pro’s official website:
Matthew Williamson commented, “I saw the collaboration as an exciting opportunity when approached by USA Pro. I view active and loungewear as a key component of our expansion into lifestyle in 2016. I am delighted to be able to design for another part of every modern woman’s wardrobe – distinct from ready-to-wear yet important for their everyday lives.” The collection has been expertly created utilising perspiration wicking double faced stretch fabrics offering you a dry and comfortable workout. Pieces feature muscle compression properties helping prevent muscle strain and fatigue and to ensure you are at the top of your game. The range centres on a collection of sports staples including leggings, zip-up jackets, training tops all ranging across three statement prints.
I’ve always been interested in Iris Van Herpen’s work, mainly since my time at Central Saint Martins. I looked at their most recent collect and picked a few styles that I really liked. Their work often has connotations of natural forms, with this collection suggesting honeycomb forms and insect forms. Even though I have more of an interest with high street, commercial fashion, I enjoy looking at couture fashion to compare and seek inspiration.
Yesterday was the opening evening for the School of Design at the University of Leeds degree exhibition. Below are a few examples of work from my course, including mine which is the 8th photo. The design brief for our final year project was entirely self-led. The project entailed gaining visual research of your choice, producing drawings to lead the design development. The project is heavily influenced by industry artists and designers, in my case Matthew Williamson, Katherina Grosse, Zara prints, Roberto Cavilli and WGSN forecasted trend reports. The project was split into two collections, I designed one collection for womenswear clothing and one for accessories, including hand bags and footwear.
On reflection on my final project, I feel pleased with the design outcomes, which encompass the targeted trends, designer research and market level anticipated. From a marketing perspective, the designs have been explored in numerous ways to ensure breadth across the outcomes. Breadth has allowed my end use products to appeal to a wider target audience and reflect the widespread wants and needs of customers. As a designer, I have a natural tendency to shy away from bold and vibrant colours, using a softer colour palette that feel more within my comfort zone. After analysing how bright colours work successfully in industry, I implemented this visual understanding into my design outcomes.
Using subject matters which are recurring and common in a highly saturated marketplace, such as florals, I feel I achieved my aim of creating an original interpretation of this visual research. A unique interpretation was achieved by integrating a botanical theme with complementary themes such as abstract qualities and bird feather textures.
If I had the opportunity to continue the project further, I would have perhaps turned quite a vibrant yet elegant collection into perhaps something more graphic. This would introduce a different level of creativity and individuality that would challenge my abilities as a designer.
Absolutely love Mathew Williamson’s latest collection, which has been a great influence or my final uni design module work. The collection uses both literal and figurative motifs for the tropical/exotic botanical garment designs. There is a huge array of visual information in the collection, with a variety of colours, scales, repeat types.
Unlike Williamson’s previous collections, this Amazonia collection offers a mix and match feel. In this collection, contrasting print designs have been teamed together, taking intricate tropical detail and combining it with a complementary colour palette. Diverse colours offers an energetic vibe, yet the sophisticated motifs create a feminine touch. As a whole collection, there is clear evidence of varied colours, small and large scale, compositions and substrates used. These elements offer uniqueness and individuality in each design, but brings them together holistically.
See the collection here: https://www.matthewwilliamson.com/collections/19022/amazonia/
Whilst undertaking market research as part of my uni course, I looked at this collection by Osklen Praia and fell in love. The use of the colour in the bottom two designs I thought was amazing. There is an iridescent feel to it and use of harmonious and complementary tones which makes it perfect for high summer. Having looked into WGSN’s Encounter Culture trend, this collection ties in well and has given me an instrumental influence for my design work.
see the collection: http://nowfashion.com/osklen-praia-ready-to-wear-spring-summer-2015-rio-de-janeiro-8099?photo=408847
I have been keeping up to date with the latest happenings in the industry and found these articles the most interesting – interesting to see M&S boosting their digitial presence through hiring the founder of shazam, Reiss is continuing to grow internationally and Burberry and Mario Testino presented a live photoshoot on Snapchat. Always fun to get these email daily and read them before I start my day…