ASOS have announced a new app enabling customers to search for clothing using photos from magazines or social media. The app is designed to show similar clothing styles to the ones depicted in the images, with 10% of its customers currently having access to the service. Other retailers offer similar services, including John Lewis and the shopping centre operator Hammerson which both use FindSimilar, an app developed by the tech company Cortexica that was spun out of Imperial College London in 2009.
Looking forward to see how well it takes off
Love Elie Saab’s Pre Fall 2017 collection – it combines the 80’s with the Victoriana trend. Love the exaggerated silhouettes, lace, emerald green velvet!
Photos and below info from Vogue.com: Elie Saab didn’t used to be a designer who paid attention to trends, but for Pre-Fall he landed on two of the biggest ones going. The first look in the slideshow—with its Madonna-in-her-early-years accessories and its leg–of–mutton sleeves—encapsulates the collection’s full-tilt exuberance. Saab also embraced hearts. They turned up as studding outlining the lace insets on cocktail dresses and as lace insets themselves on other numbers. On brass belt buckles, too. This was the designer at his most maximal, a direction he likewise embraced on his Spring runway in Paris, only then it was with 1970s vibes. Here, even the tracksuits came in silk velvet with tulle and lace striping. Another pair of track pants was cut entirely from lace.
What of the bread-and-butter special-occasion dresses he built his business on? They were similarly extravagantly detailed: a narrow belted column in allover turquoise beaded lace with those exaggerated Victorian shoulders, a tulle T-shirt gown sequined in a garden-trellis motif and accented with more sequined flowers. Amidst the lavishings of embroideries, a V-neck gown with vertical stripes rendered in what looked like a dip-dyed technique had a quieter, softer appeal. It was an outlier in a collection that was otherwise devoted to glam.
My favourite article I’ve read recently!
Available from: http://www.retailappointment.co.uk/news/rep-trak-name-asos-most-reputable-fashion-retailer?utm_source=NBE&utm_medium=email&utm_campaign=NewsbyEmail
Online fashion retailer ASOS has been crowned most reputable fashion retailer according to a list provided by UK Rep Trak.
The top three on the list also included Laura Ashley and Debenhams, with M&S in fourth place and Next in fifth place.
The Rep Trak works on a company’s ability to deliver on stakeholder expectations in seven key areas, which are products and services, innovation, workplace, governance, citizenship, leadership and performance.
Then the companies are scored from 0-100 based on overall reputation and divided as Excellent (80 and over), Strong (70-79), Average (60-69), Weak (40-59) or Poor (below 40).
Executive partner Kasper UIf Nielsen, at Reputation Institute, said: “It is intriguing that an online-only retailer has achieved a stronger reputation than the old high-street favourites. This not only reflects the shift in shopping habits of the UK general public, but it also underlines the point that you can build a high degree of trust, respect, and admiration without the face to face experience. With only one retailer breaking through the ‘excellent’ barrier, many within the sector need to do more to cement and build upon their reputations.”
The report comes less than 24 hours since Labour candidate Owen Smith called for a parliamentary inquiry into ASOS regarding their working conditions at the Barnsley warehouse.
Two stories have recently caught my eye and that’s Fendi celebrating their 90th birthday with a catwalk runway literally on the Trevi Fountain in Rome and Matthew Williamsons collaboration with USA Pro, to produce an activewear range with Williamson’s iconic prints. The Trevi Fountain has been newly restored with the financial help of the Roman fashion house. The show looked incredible, I can’t stop looking at the photos and watching the videos.
Info from Fashionista:
‘The collection, entitled “Legends and Fairy Tales,” was presented overtop of the fountain, with models walking on a clear platform that gave the illusion that they were walking on water. As the label’s second-ever “Haute Fourrure” show, each look was accented with fur — from appliqués and subtle trims to full-on shawls, dresses and intarsia coats. With motifs that included florals and fairy tale-like art scenes, the pieces were only made more magical thanks to the models’ doll-like curly hair — some tied with fur ribbons — and dewy skin. Former Fendi face Kendall Jenner opened the show, while Paris Couture Week’s breakout star Bella Hadid closed in a majestic fur cape.’
Photos from Harper’s Bazaar UK Twitter account:
Next, USA Pro launches a high-end activewear collection with British Designer Matthew Williamson, who I have always been a huge fan of. As activewear is such a huge trend at the moment, with many celebrities wearing the trend as casual wear, I loved seeing a premium take. Many brands are offering competitive price points such as Boo Hoo, Missguided, New Look and H&M.
Info from USA Pro’s official website:
Matthew Williamson commented, “I saw the collaboration as an exciting opportunity when approached by USA Pro. I view active and loungewear as a key component of our expansion into lifestyle in 2016. I am delighted to be able to design for another part of every modern woman’s wardrobe – distinct from ready-to-wear yet important for their everyday lives.” The collection has been expertly created utilising perspiration wicking double faced stretch fabrics offering you a dry and comfortable workout. Pieces feature muscle compression properties helping prevent muscle strain and fatigue and to ensure you are at the top of your game. The range centres on a collection of sports staples including leggings, zip-up jackets, training tops all ranging across three statement prints.
I’ve always been interested in Iris Van Herpen’s work, mainly since my time at Central Saint Martins. I looked at their most recent collect and picked a few styles that I really liked. Their work often has connotations of natural forms, with this collection suggesting honeycomb forms and insect forms. Even though I have more of an interest with high street, commercial fashion, I enjoy looking at couture fashion to compare and seek inspiration.
Yesterday was the opening evening for the School of Design at the University of Leeds degree exhibition. Below are a few examples of work from my course, including mine which is the 8th photo. The design brief for our final year project was entirely self-led. The project entailed gaining visual research of your choice, producing drawings to lead the design development. The project is heavily influenced by industry artists and designers, in my case Matthew Williamson, Katherina Grosse, Zara prints, Roberto Cavilli and WGSN forecasted trend reports. The project was split into two collections, I designed one collection for womenswear clothing and one for accessories, including hand bags and footwear.
On reflection on my final project, I feel pleased with the design outcomes, which encompass the targeted trends, designer research and market level anticipated. From a marketing perspective, the designs have been explored in numerous ways to ensure breadth across the outcomes. Breadth has allowed my end use products to appeal to a wider target audience and reflect the widespread wants and needs of customers. As a designer, I have a natural tendency to shy away from bold and vibrant colours, using a softer colour palette that feel more within my comfort zone. After analysing how bright colours work successfully in industry, I implemented this visual understanding into my design outcomes.
Using subject matters which are recurring and common in a highly saturated marketplace, such as florals, I feel I achieved my aim of creating an original interpretation of this visual research. A unique interpretation was achieved by integrating a botanical theme with complementary themes such as abstract qualities and bird feather textures.
If I had the opportunity to continue the project further, I would have perhaps turned quite a vibrant yet elegant collection into perhaps something more graphic. This would introduce a different level of creativity and individuality that would challenge my abilities as a designer.