ASOS have announced a new app enabling customers to search for clothing using photos from magazines or social media. The app is designed to show similar clothing styles to the ones depicted in the images, with 10% of its customers currently having access to the service. Other retailers offer similar services, including John Lewis and the shopping centre operator Hammerson which both use FindSimilar, an app developed by the tech company Cortexica that was spun out of Imperial College London in 2009.
Looking forward to see how well it takes off
I went to the Liberty in Fashion exhibition at the Fashion and Textile museum at London bridge and loved it. It displayed the history of the company, with its beginnings of selling imported textiles from the East, as the way to its present day, renowned for their distinctive and vibrant prints. I really liked the way the colour was introduced and grew over time – there were some amazing, bright colours on display. This has given me strong inspiration for my final semester design collection, but also thinking about design and supply for my career aspirations. I’d really recommend going, especially if you loved watching the Liberty’s TV programme that aired in 2013!
I unfortunately had to miss Warehouse’s AW15 Press Day which was held at the Elms Lesters Painting Rooms, Near Tottenham Court Room – but having been to the SS15 Press Day it’s fun to see the company’s work and the team efforts on display, to look forward what will be hitting stores from June onwards! I especially loved the Mongolian furs and seeing all the suede and leather for a/w!
Having done a placement within the Buying department at Ted Baker, I found this article a really good read. It’s exciting to see the brand entering so many new markets, where so far they have been viable, despite the same global identity. Having studied Globalisation of brands in a university module and learning the importance of globalisation that is far from standardised, Ted Baker seem to understand and know what they’re doing!
It’s really intriguing to see how Kelvin works, especially of what I could see around the office! I love seeing Ted Baker’s quirky, highly distinguished brand image and I can’t wait to see their progress!
Had a fun afternoon roaming around the display stands on Monday and came across one collection which I particularly liked by Palmer Harding. The collection entailed really innovative fabric choices, including a stiff foil-like material and a delicate, dotted ‘smudged’ print. I will definitely be keeping an eye on their future collections. An unusual garment was their almost ‘inside out’ jumper with the hems being visible on the outside and the collection’s print on one sleeve – loved it!
The collection can be seen at http://www.palmerharding.com/ss15-men’s-collection
Now that London Fashion Week has come to an end, I am able to pick out a few highlights of the shows and the designers I grew fond or even fonder of! Key trends became more apparent including lots of Mediterranean colours which were apparent in Topshop’s unique ss14 collection, these included deep turquoises and royal blues. These were really daintily bold. A key trend of ss13 has been extended to aw13 too, this being monochrome which designers were accentuating on. This is one of my personal favourites. I have also become familiar with designers such as Eudon Choi, whose ss14 mixed the idea of structure and femininity, it explored very natural prints alongside quite architectural forms. photos from: http://www.londonfashionweek.co.uk/designers_profile.aspx?DesignerID=1565