Fendi and Matthew Williamson

Two stories have recently caught my eye and that’s Fendi celebrating their 90th birthday with a catwalk runway literally on the Trevi Fountain in Rome and Matthew Williamsons collaboration with USA Pro, to produce an activewear range with Williamson’s iconic prints. The Trevi Fountain has been newly restored with the financial help of the Roman fashion house. The show looked incredible, I can’t stop looking at the photos and watching the videos. 

Info from Fashionista: 

‘The collection, entitled “Legends and Fairy Tales,” was presented overtop of the fountain, with models walking on a clear platform that gave the illusion that they were walking on water. As the label’s second-ever “Haute Fourrure” show, each look was accented with fur — from appliqués and subtle trims to full-on shawls, dresses and intarsia coats. With motifs that included florals and fairy tale-like art scenes, the pieces were only made more magical thanks to the models’ doll-like curly hair — some tied with fur ribbons — and dewy skin. Former Fendi face Kendall Jenner opened the show, while Paris Couture Week’s breakout star Bella Hadid closed in a majestic fur cape.’

Photos from Harper’s Bazaar UK Twitter account:


Next, USA Pro launches a high-end activewear collection with British Designer Matthew Williamson, who I have always been a huge fan of. As activewear is such a huge trend at the moment, with many celebrities wearing the trend as casual wear, I loved seeing a premium take. Many brands are offering competitive price points such as Boo Hoo, Missguided, New Look and H&M. 

Info from USA Pro’s official website:

Matthew Williamson commented, “I saw the collaboration as an exciting opportunity when approached by USA Pro. I view active and loungewear as a key component of our expansion into lifestyle in 2016. I am delighted to be able to design for another part of every modern woman’s wardrobe – distinct from ready-to-wear yet important for their everyday lives.” The collection has been expertly created utilising perspiration wicking double faced stretch fabrics offering you a dry and comfortable workout. Pieces feature muscle compression properties helping prevent muscle strain and fatigue and to ensure you are at the top of your game. The range centres on a collection of sports staples including leggings, zip-up jackets, training tops all ranging across three statement prints. 

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Matthew Williamson’s Amazonia Collection

Absolutely love Mathew Williamson’s latest collection, which has been a great influence or my final uni design module work. The collection uses both literal and figurative motifs for the tropical/exotic botanical garment designs. There is a huge array of visual information in the collection, with a variety of colours, scales, repeat types.

Unlike Williamson’s previous collections, this Amazonia collection offers a mix and match feel. In this collection, contrasting print designs have been teamed together, taking intricate tropical detail and combining it with a complementary colour palette. Diverse colours offers an energetic vibe, yet the sophisticated  motifs create a feminine touch. As a whole collection, there is clear evidence of varied colours, small and large scale, compositions and substrates used. These elements offer uniqueness and individuality in each design, but brings them together holistically.

See the collection here: https://www.matthewwilliamson.com/collections/19022/amazonia/

 

 

Matthew Williamson Pre Fall 2014 collection

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photos from: http://www.vogue.com/fashion-week/pre-fall-2014/matthew-williamson/review/#/collection/runway/pre-fall-2014/matthew-williamson/17

In love with Williamson’s Pre Fall 2014 collection, incorporating a huge variety of motifs in the designs. In particular the blue and green architectural repeat patterns. This contrasts really successfully with the soft natural forms and floral prints. In my current design brief on my university course, I am exploring oriental floral designs and architectural forms, thus this collection is a strong influence to think about product outcomes and market levels.