Macy’s takes on T.J. Maxx with new, smaller discount stores

Originally posted on Fortune:

Macy’s [fortune-stock symbol=”M”] is fighting back against T.J. Maxx’s encroachment on its turf, finally launching a chain of smaller-format discount stores of its own.

The retailer, best known for its 100,000 square-foot department stores, said on Monday it would open the first four pilot “off-price stores”, to be called Macy’s Backstage, in the New York area in the fall. In January, Macy’s had said it was planning to open off-price stores but gave no details.

The Backstage stores will be about 30,000 square-feet in size, roughly the same as the average T.J. Maxx or Marshalls store, and will sell clearance goods from Macy’s 800 department stores, along with merchandise from top brands made specifically for the Backstage stores though at a fraction of their typical price.

Since the recession, off-price chains have been one of retail’s fastest growing area as shoppers gravitate toward designer brands at big discounts to department…

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Alexander McQueen to double in size under Kering

I was interested to hear about the expansion of Alexander McQueen, which is one of Kering small clothing brands. This is due to the expansion of its store network and its big focus on leather goods, neither of which are surprising to me. Despite a difficult economic position for luxury brands, Alexander McQueen is looking to double its number of stores. This is great to see a renowned company to increase its profitability and still evolve itself.
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Mulberry’s return to its roots helps sales after profit plunge

I always like to hear of ways retailers move with the times and innovate their brands, its especially more interesting when companies return to their roots to sustain sales. Mulberry has returned to lower price points in order to boost sales, which I proving promising at the start of this financial year.

Mulberry on Rue Saint-Honoré in Paris

The company is renowned for its classically styled leather bag, however the lacked the ability to move further upmarket by selling products over £1000. This failed to appeal to their customer base, therefore they lowered their exit price point – “I think the figures show the strategy we have been adopting is working, regaining our core UK customers,” Chairman Godfrey Davis said. He stated 66 percent of SS 2015 bags were now priced under 1,000 pounds versus 45 percent in 2014. It seems the CEO has chosen to emulate this strategy to Mulberry’s shoes and RTW collections.

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Westwood celebrates five years of ‘Made in Africa’ Project

I remember being at school hearing about Vivienne Westwood’s Made in Africa project, which at the time was a more innovative and fresh way of working. Working in an ethical manner was well and truly underway, however 5 years later, despite more work which can still be done, ethical fashion in company’s is much more common.
It’s great to see Westwood celebrating 5 years doing this, and will continue to support and improve the lives of Kenyan artisans – therefore creating more internationalisation within the industry!

The two new bags, the Squiggle Leopard Runner Holdall and the Squiggle Shopper, are available in Westwood’s webshop now and retail for £150 and £145.

Dior Cruise 2016

Thanks to Snapchat, everyone was able to get a close insight into the Dior Cruise 2016 Fashion show held in Cannes. The only reason I chose to mention it was because of the venue – amazing! The ‘igloo’ style domes were so different and suited the collection spot on, with the voluminous styles. I’d have loved to have been there just for the view! The collection is almost secondary to the location and venue – see the photos below:


attends the Dior Croisiere 2016 at Palais Bulle on May 11, 2015 in Theoule sur Mer, France.



Favourite outfit from the show – love the oversized arms and silhouette!


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Warehouse AW15 Press Day


I unfortunately had to miss Warehouse’s AW15 Press Day which was held at the Elms Lesters Painting Rooms, Near Tottenham Court Room – but having been to the SS15 Press Day it’s fun to see the company’s work and the team efforts on display, to look forward what will be hitting stores from June onwards! I especially loved the Mongolian furs and seeing all the suede and leather for a/w!

Valentino Spring 2015 RTW collection

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Came across this collection on Pinterest and loved the print design work foremostly, which has a strong 70s feel. I love the vivid flowers, the use of one only bold colour per outfit and arabesque forms, conjoined with patch work. I like the combination of laser cut, embroidery, print in the collection used collectively or singularly – some ideas for my final year collection.