Exciting news for ASOS 

ASOS have announced a new app enabling customers to search for clothing using photos from magazines or social media. The app is designed to show similar clothing styles to the ones depicted in the images, with 10% of its customers currently having access to the service. Other retailers offer similar services, including John Lewis and the shopping centre operator Hammerson which both use FindSimilar, an app developed by the tech company Cortexica that was spun out of Imperial College London in 2009.
Looking forward to see how well it takes off 

Article from: 



Burberry to move 300 roles to Leeds! 

This makes me so happy! 

See article below: 
Burberry new

Burberry to move 300 roles to Leeds


Burberry will transfer around 300 roles to a new office in Leeds in October in a bid to streamline costs and “strengthen its ties with Yorkshire”.


LFW FEB 2017

Loved Burberrys collection at London fashion week! All about asymmetrics, unusual silhouettes and interesting detailing 

Loved the below from Fashion Network 

Ten key London Fashion Week trends for fall/winter 2017-2018

London Fashion Week wrapped up Tuesday, February 21, showcasing some of the key trends for the fall/winter 2017-2018 season. As well as those already seen in New York, such as the long coats and loose-cut pants, London filled the season with frills, flowers — in touches or head-to-toe looks — and bright, sometimes fluorescent colors.

Cheerful color
Although less present in New York, color was everywhere in London, where the majority of designers chose to bring cheerful shades to their collections, whether in small touches (Versus, Simone Rocha), head-to-toe looks or multicolored creations (Molly Goddard, Matty Bovan, Fyodor Golan).

Oversized pants

After being spotted in New York, the trend for loose-cut, fluid pants — often seen in extra-long lengths — was also very much on the agenda in London. Labels like Eudon Choi, PPQ and TOGA featured baggy, oversized styles in their collections.

Frills were an unmissable trend on the London runway, seen in a host of shows. On tops, dresses or tunics, they added volume to some silhouettes and brought a punky, rock ‘n’ roll vibe to others. Molly Goddard proved something of a specialist.

Long coats
Although less warm and enveloping that the New York creations, long and relatively loose coats were also popular among ready-to-wear designers in the British capital. DAKS, Eudon Choi, Huishan Zhang and Pringle of Scotland all featured coats of the kind, often finished in tartan, or monochrome or graphic prints.

There was an almost springlike feel to the fall/winter shows in London, where designers used a host of floral motifs, often in head-to-toe looks, featuring small flowers, natural landscapes or more vintage-style floral prints. DAKS set them on powder pink, Simone Rocha and JOSEPH showed all-over florals, and flowers bloomed abundantly at Preen by Thornton Bregazzi — they really were everywhere.

Maxi dresses
With mostly lightweight, floaty designs, dresses come in maxi lengths for the fall/winter 2017 season, cut with varying looseness from designer to designer. Mulberry notably presented a layered dress, bringing movement to the gown, while Fyodor Golan had a patchwork-style maxi dress and Molly Goddard showed a voluminous frilled creation.

Watch out for capes next season, showcased by certain London designers, including Hussein Chalayan, whose collection was inspired by Greek culture. Burberry caused a stir with a multitude of reinterpreted and updated models in a variety of materials.

Baggy sweaters
Women will have all they need to face the cold in style next season, as labels have got all bases covered. Like in New York, the big, baggy knitted sweater was everywhere in London, seen both in block color designs and in prints. Burberry, Margaret Howell and TOGA all had this kind of snug winter sweater in their shows.

The winter crop top
Crop tops aren’t just a summer style, it seems. Plenty of London labels turned the crop top into a winter essential, including Versus, which had a range of options made from warm materials and in bright colors.

Sparkle and shine
Although a little less prevalent than on New York runways, shimmer and sparkle were still on the agenda for eveningwear in London. Mary Katrantzou presented a sumptuous gown with sheer effects and shimmering embroidery, while Temperley London showed sparkly dresses in a range of shades and TOGA had fun with gold-colored sequins.

Elie Saab Pre-Fall 2017 

Love Elie Saab’s Pre Fall 2017 collection – it combines the 80’s with the Victoriana trend. Love the exaggerated silhouettes, lace, emerald green velvet! 

Photos and below info from Vogue.com: Elie Saab didn’t used to be a designer who paid attention to trends, but for Pre-Fall he landed on two of the biggest ones going. The first look in the slideshow—with its Madonna-in-her-early-years accessories and its leg–of–mutton sleeves—encapsulates the collection’s full-tilt exuberance. Saab also embraced hearts. They turned up as studding outlining the lace insets on cocktail dresses and as lace insets themselves on other numbers. On brass belt buckles, too. This was the designer at his most maximal, a direction he likewise embraced on his Spring runway in Paris, only then it was with 1970s vibes. Here, even the tracksuits came in silk velvet with tulle and lace striping. Another pair of track pants was cut entirely from lace.

What of the bread-and-butter special-occasion dresses he built his business on? They were similarly extravagantly detailed: a narrow belted column in allover turquoise beaded lace with those exaggerated Victorian shoulders, a tulle T-shirt gown sequined in a garden-trellis motif and accented with more sequined flowers. Amidst the lavishings of embroideries, a V-neck gown with vertical stripes rendered in what looked like a dip-dyed technique had a quieter, softer appeal. It was an outlier in a collection that was otherwise devoted to glam.

Interesting news in the industry! 

I feel like I haven’t posted in a while but some cool things have been going on that I’ve been keeping an eye on! My top two things are Missguided opening a store at Westfield and this years Design Award winner for H&M 

Not that the visual merchandising is necessarily my style, I think they’ve done a great job! It’ll be interesting to see how they do moving from an online only retailer to a brick and mortar store! I can’t wait to visit

A Central Saint Martins student won the H&M Design award this year and I loved the style of his designs – looking forward to seeing the collection when it hits stores