Really loved the V&S collection by Oasis this summer for their SS15 collection. Using more or less one print and adapting it commercially into different product types – this was really infuential when thinking about my final collection. Having visited Westfield, Stratford store it was really interesting to see parts of the range and how it had been VMed. I think Oasis really considered their target customer and suited the brand perfectly.
“THE PRINT STORY
William Kilburn, 1745-1818
Before turning his hand to textiles, William Kilburn
was a botanical illustrator famous for recreating
naturalistic flowers and plants.”
Link to website: http://www.oasis-stores.com/
Paula Nickolds, Buying and Brand Director, John Lewis said: “We know that today shoppers want more than just products when they walk through our shop doors; they also want a space where they can enjoy new experiences and relax with friends and family. We always strive to offer our customers an exciting and inspiring shopping experience and today’s announcement builds on this ambition. Our existing beauty and spa offers have been really successful and we wanted to find a way to take these to the next level.”
Article can be found:
Fallen in love with this collection after having a browse at recent designers work ready for my final year collection. I really admire the consistent use in colour which I struggle to condense in my own work. Each look is different but is brought together through colour which makes each design sit together collectively. The harmonious tones have made me think about my own colour palette and how to emulate this myself. Erdem are a strong influence I will look into as inspiration for my own design work in my fourth year.
I was interested to hear about the expansion of Alexander McQueen, which is one of Kering small clothing brands. This is due to the expansion of its store network and its big focus on leather goods, neither of which are surprising to me. Despite a difficult economic position for luxury brands, Alexander McQueen is looking to double its number of stores. This is great to see a renowned company to increase its profitability and still evolve itself.
Article can be found: http://uk.fashionmag.com/news/Alexander-McQueen-to-double-in-size-under-Kering,542665.html#utm_source=newsletter&utm_medium=email
I always like to hear of ways retailers move with the times and innovate their brands, its especially more interesting when companies return to their roots to sustain sales. Mulberry has returned to lower price points in order to boost sales, which I proving promising at the start of this financial year.
Mulberry on Rue Saint-Honoré in Paris
The company is renowned for its classically styled leather bag, however the lacked the ability to move further upmarket by selling products over £1000. This failed to appeal to their customer base, therefore they lowered their exit price point – “I think the figures show the strategy we have been adopting is working, regaining our core UK customers,” Chairman Godfrey Davis said. He stated 66 percent of SS 2015 bags were now priced under 1,000 pounds versus 45 percent in 2014. It seems the CEO has chosen to emulate this strategy to Mulberry’s shoes and RTW collections.
Article can be found here: http://uk.fashionmag.com/news/Mulberry-s-return-to-its-roots-helps-sales-after-profit-plunge,539610.html#utm_source=newsletter&utm_medium=email